AxcendProperty

About

At AxcendProperty, we believe property, just like money and resources, should be a means to meaningful ends, such as greater purpose and freedom.

We help you use property to achieve freedom and purpose, which are the truly important things in life.

Privacy policy

I. Introduction

At AxcendProperty, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard the data you provide when interacting with our real estate insights, property tools, and services.

II. Information We Collect

We collect various types of information to provide you with a personalized real estate experience:

  • Personal Identifiers: Name, email address, phone number, and physical address provided via contact forms or newsletter sign-ups.
  • Property Preferences: Price range, preferred neighborhoods, bedroom counts, and search behaviors recorded during property searches.
  • Technical Data: IP address, browser type, device information, and browsing patterns captured through cookies and analytics tools.
  • Financial & Sensitive Data: In limited cases, we may collect basic financial information (e.g., for mortgage calculators) or information about personal circumstances relevant to property searches.

III. How We Collect and Use Data

  • Lead Generation: We use your contact information to respond to inquiries, match you with listings, and send relevant market updates.
  • IDX & Search Tools: We track saved searches and property views through IDX (Internet Data Exchange) systems to provide accurate property recommendations.
  • Automated Valuation: Tools that provide estimated home values use the address provided to generate reports and follow up on potential listings.
  • CRM Integration: Your data may be stored in our Customer Relationship Management (CRM) systems for communication management.

IV. Third-Party Sharing

We do not sell your personal data. We only share information with third parties necessary to operate our blog, including:

  • Service Providers: Email delivery platforms (e.g., Mailchimp), website analytics (e.g., Google Analytics), and CRM providers.
  • Industry Partners: With your consent, we may share lead details with mortgage lenders, title companies, or partner agents to facilitate real estate transactions.
  • MLS Requirements: We comply with MLS and brokerage guidelines regarding property data display and lead handling.

V. Cookies and Tracking Technologies

Our website uses cookies to remember your property search preferences and analyze traffic.

VI. Your Rights

Depending on your location, you have the right to:

  • Access a copy of your personal data.
  • Correct inaccurate or outdated information.
  • Request Deletion (the “Right to be Forgotten”).
  • Opt-Out of automated profiling and marketing communications.